Category Archives: Apple

Sinoquiz 1.2 now supports iPhone 5

sinoquiz-icon

As my mission ended with my client at the end of May, I took the time to update sinoquiz in version 1.2 to add support for the iPhone 5 screen.

Sinoquiz allows you to test your knowledge in chinese characters, their pīnyīn writing and their translation with a fast and easy to take quiz.

For now, Sinoquiz is only available in french, stay tuned for the english version and the new iOS 7 redesign.

Sinoquiz Character View

New App Showcase Site !

At the beginning of this week, I launched my new App Showcase website :

http://www.strikingly.com/zedenem

It’s still under construction as I am writing this post and I will had more apps in the future.

App Showcase Screenshot

As you have probably guessed, it’s powered by a wonderful tool to build promotional websites, called strikingly.

I hope you will like this showcase, feel free to give me any comments on how to improve it.

Apple : the art of driving behaviour

golden_circle

 

 

At WWDC 2013, Apple started its keynote address with a video describing its intentions as a products manufacturer and introducing its new campaign “Designed by Apple in California”.

 

What a better example of what Simon Sinek explains at TEDxPugetSound about driving behaviour ?

“People don’t buy what you do, they buy why you do it.”

In this talk, Simon Sinek explains how great leaders inspire actions by reversing the usual chain of communication from “What we do” to “How we do it” with sometimes a hint of “Why we do it” to a Why-first communication. He calls these three levels “What, How, Why” the golden circle.

Simon Sinek takes the example of Apple’s way of selling a computer :

  • From the inside out (What – How – Why):
    • “We make great computers” – What
    • “They’re beautifully design, simple to use and user friendly” - How
    • “Wanna buy one ?”
  • From the outside in (Why – How – What):
    • “Everything we do, we believe in challenging the status quo, we believe in thinking differently” - Why
    • “The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.” - How
    • “We just happens to make great computers.” - What
    • “Wanna buy one ?”

Sounds familiar ?

golden_circle

The Golden Circle

WWDC 2013

wwdc13-about-main

 

 

Apple’s WWDC 2013 takes place from June 10th to 14th at Moscone West, San Francisco.

I will be there enjoying conferences, labs, partys and meeting fellow developers and entrepreneurs.

And, well, I’m also planning on taking my sweet time…

IMG_1908

Stay in touch with me here or on the social networks for some news (that is to say, as far as the NDA doesn’t urge me to keep my mouth shut…)